Utah SEO Marketing Agency

Why do I need a Utah SEO marketing agency?

In today’s digital world, every website out there needs optimization for better ranking. But if you’re reading this, it’s clear that you want to know why you need SEO services. So we’ll tell you!

Think about the process that you take when you are looking for a new vendor or business to work with. Before you simply pick one, you probably do a little bit of research. You might talk to a few friends or business owners and ask who they use for the specific service you are looking for. Based on their recommendations, you might then narrow down your list to a few companies. You might then do research online, request a demo, or look for reviews. Based on all of these criteria, you will then feel confident picking the top company to work with.

Believe it or not, this process is very similar to how search engines decide which websites get the top spots for specific search terms. They take multiple factors into consideration, including website quality, popularity, and user satisfaction. Without the factors listed above, you would have trouble picking a business to work with – and without SEO, Google would have trouble picking a website to rank #1.

The short answer is that you need a Utah SEO marketing agency because they will help send the right signals to search engines and push your website up the list of local results into the top spot getting you in front of your local Utah business’s prospects.

What can an SEO marketing agency do?

A company that offers website optimization can do a variety of things. They can help you get ranked on search engines, improve your rankings, optimize your website to perform better, assist you with creating content, and much more. Every SEO expert and company is a little different in what they offer, how much they charge, and what results they guarantee for their clients.

Here’s some information on the services that an SEO company like Swell MKTG can offer you. Although these aren’t all of the services we can offer, these are some of the most important implementations we focus on. 

Keyphrase Research and Identification

Before taking any action on improving your website’s ranking, Swell MKTG researches and identifies the right keywords or keyphrases for your business. We do this through meetings with you to learn about the words and phrases that you associate with your products or services. We also conduct research online to see who is already ranking for these key phrases, and what the competition looks like.

Once we’ve finished our research, we’ll have a good idea of the strategy that we need to take to improve your ranking on these selected keyphrases. We may find that the competition is very low on some and that you’ll be able to naturally rank with just some simple optimization and content creation. But other keywords may have a lot of competition, and we’ll recommend that they are targeted more aggressively with more copay and structure of the specific page. 

We believe that it’s best to get a good look at your preferred keywords, and your ranking goals, before we take any action on your website. Strategy is a crucial part of SEO and one that we take very seriously as it takes time.

Initial website optimization

If you have a new website or have never had SEO services performed on your website before, some initial optimization will be performed. This will involve getting those keywords and phrases we identified in our research populated on our website in a few specific places, and in ways that search engines will pick up on.

Initial website optimization usually involves populating your website’s meta description and keywords, which is what users see associated with your website when viewing it in a list of search results. It also involves updating your website’s title and individual page titles to include your business name and important keywords.

There’s also some content that should appear on the first page of your website, as well as other pages. The presence of a few short sentences or paragraphs about your business and products gives us an opportunity to insert the keywords and phrases you want to rank for. While it can be challenging to write natural text that contains these keywords, we’ll find a way to do it. We recognize that there needs to be a balance between a well-optimized website and one that users enjoy reading and using.

Submission to search engines

One important step for brand new websites is submission to search engines. Although search engines will eventually naturally crawl your website through links made to it, you can speed up the process by submitting it for their review and inclusion in their index.

Once we’re satisfied with the quality of your website, and the way that we’ve populated keywords on it, we’ll submit your site to all the major search engines. Once the website is crawled, it will start to appear in search results.

After submission, we’ll work on improving your rankings through a few other methods like link building and content creation. 

Content creation

Website content serves several purposes. For your visitors and customers, it gives them something to read and allows them to learn more about your products and services. Great content is also likely to be shared, which can help with link building. But for purely SEO purposes, content is what search engines need to determine how relevant your website is to a specific keyword or keyphrase.

Your website content, especially the copy on the homepage or crucial landing pages, needs to contain the right words and phrases to help improve your ranking. It can be hard to write content that serves both customers and search engines, but it is definitely possible. We’ll carefully craft keyword-rich content and populate it on your website in the places where it matters most.

Our SEO services include not only the creation of unique content and our proven copywriting services but also ongoing optimization and content creation. This will help your website stay fresh, and give users a reason to keep coming back to see what you’re publishing now. We can even write blog posts for you if you need help updating a company blog.

Ongoing optimization and updates

Since things change online at a very rapid pace, hitting the #1 spot on Google can sometimes involve firing at a moving target. One day you’re on top, and the next day you’re impacted by an algorithm change and have fallen a few spots. But don’t panic: a long-lasting relationship with an SEO company like Swell MKTG can help you stay current.

Our organic SEO services include ongoing optimization and updates to help you keep your content fresh, and to ensure that you’re ranking as high as you can no matter what happens. We stay up to date with the latest SEO trends to ensure you have the best results.

Why Swell MKTG is the best Utah SEO Marketing Agency

If you’re looking for the best Utah SEO marketing agency, look no further than Swell MKTG. With years of experience and a proven track record of success, Swell MKTG is the clear choice for anyone looking to take their online presence to the next level.

Here are just a few of the reasons why Swell MKTG is the best Utah SEO marketing agency:

1. Results-Driven Approach: Swell MKTG takes a data-driven approach to SEO, using analytics and proven techniques to help clients improve their search engine rankings and drive more traffic to their websites.
2. Customized Strategies: Rather than offering one-size-fits-all solutions, Swell MKTG works closely with each client to develop customized strategies that address their specific needs and goals.
3. Transparent Reporting: Swell MKTG provides clients with regular reports that clearly show the progress being made on their SEO campaigns, giving them the information they need to make informed decisions.
4. Experienced Team: Swell MKTG’s team of SEO experts have years of experience in the industry, and they stay up-to-date on the latest trends and best practices to ensure that clients get the best possible results.
5. Local Knowledge: As a Utah-based company, Swell MKTG has a deep understanding of the local market, and they use this knowledge to help clients succeed in their specific industries.
6. Comprehensive Services: In addition to SEO, Swell MKTG offers a wide range of digital marketing services, including PPC advertising, social media marketing, content marketing, and more. This makes it easy for clients to get all of their digital marketing needs met in one place.

If you’re looking for the best Utah SEO marketing agency, Swell MKTG is the clear choice. Contact them today to learn more about how they can help you take your online presence to the next level.